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AE Faces Episode 9 | Carina – Bridging Cultures, Powering Progress
AE Faces 0904.jpg

From Teacher to Trailblazer

Carina’s story doesn’t start in boardrooms or sales meetings—it begins in a classroom. Before entering the solar industry, she worked as an English teacher. When her school closed due to policy shifts, she saw it as a turning point: “My background was in international trade, and I’d always believed in the future of green energy. Joining solar felt natural.”

That decision turned out to be transformative. Today, Carina is one of AESOLAR’s shining stars in the Asia-Pacific region, earning monthly sales champion titles multiple times and proving that resilience and adaptability open new doors.


Sales Beyond Numbers

Carina’s daily work covers everything from market expansion and project follow-up to after-sales support. But to her, selling solar is never just about closing deals.

“It’s not only selling a product—it’s helping customers see the value of clean energy, and making sure the technology truly fits their needs.”

This mindset sets her apart. She combines technical knowledge with empathy, ensuring that clients feel supported not just during a sale, but long after. For Carina, success is when customers see AESOLAR not only as a supplier, but as a trusted partner.

AE FACES EP09 Carina.02.png

Bridging German Precision with Asian Agility

As AESOLAR’s Asia-Pacific representative, Carina often finds herself balancing two worlds. On one side is German engineering culture: meticulous, standard-driven, quality-first. On the other, the APAC market thrives on flexibility and speed.

“Clients sometimes need solutions faster than HQ processes allow,” she explains. “My role is to understand their real pain points and then use data and logic to communicate effectively with our German colleagues. Finding that middle ground builds trust on both sides.”

This ability to translate cultures has become her unique advantage—earning her a reputation not just as a sales leader, but as a true connector.


Passion, Perspective, and Possibilities

Carina’s proudest message to clients is that AESOLAR products embody reliability and sustainability. “A solar panel is more than a component—it’s an energy choice, a long-term investment, and a contribution to protecting our planet.”

Her worldview has been shaped by travel, her favorite pastime. Each journey offers new energy, inspiration, and stories she carries back into her work. “When you’ve shared meals or adventures with people from different cultures, conversations flow easier—you connect beyond business.”

Asked for advice to young professionals, Carina is clear: stay curious, keep learning, and cultivate patience and purpose. “This industry changes every day. What matters most is not only performance today, but the long-term impact we create together.”

AE FACES EP09 Carina.04.png

Final Word

Interviewing Carina, one feels the mix of warmth, confidence, and determination that defines her. She is not only a multiple-time sales champion in AESOLAR’s Asia-Pacific region but also a living example of how global values and local insight can come together. Her story reminds us that clean energy is powered by people who bring both skill and spirit to the mission.

👉 Stay tuned for more inspiring stories in our #AEFaces series.